The short answer
Attach a calendar file to the ticket email. It is a small file, usually ending in .ics, that works with Apple Calendar, Google Calendar and Outlook. One tap and the event is in their calendar with the right date, time and place, so their phone reminds them too.
If your ticketing tool does not do this, put a clear date and time in the email and a line asking people to save it.
Why it matters
Most people live by their calendar. If your event is not in it, it competes with everything that is. A calendar entry:
- blocks out the time, so they do not double-book
- gives them a phone reminder on top of yours
- keeps the address one tap away when they are heading out
It is one of the cheapest ways to cut no-shows.
What a good calendar entry has
- The event name, as people will recognise it.
- The right start and end time, in the right time zone.
- The full address, so maps can open it.
- A short note, like what to bring or which entrance to use.
Check the time zone carefully if you or your attendees are in different states. An event in Brisbane in summer is an hour behind Sydney, because Queensland does not use daylight saving.
Help people who need a hand
Not everyone knows what to do with an attachment. A line like “Tap the calendar file to add this to your calendar” helps. On some phones the file opens straight away; on others it needs a tap on the attachment first.
When details change
If you change the date or time, a calendar entry people already saved will not update itself. Tell them about the change clearly, and send a fresh calendar file if you can.
On One Ticket
Every ticket email comes with a calendar file for the event, alongside the ticket and its QR code. The reminders the day before and the morning of carry one too, with the event’s details as they are at that point. Times are set in the event’s own time zone, so they show correctly wherever someone is.
Attendees can also find every ticket they hold at their tickets page, signing in with a code sent to their email.
Related: How do I send event reminders?, How to stop no-shows at a free event and What happens to tickets if I change the date of my event?
Answers to your questions
Is One Ticket free to use?
Yes. The Free plan has everything you need to sell tickets, with no monthly cost, no setup fee, no payout fee and no card needed. Pro and Team are open now: upgrade any time in Settings › Plan. Limited-time offer: A$1 for your first year (first 100 organisers), then A$29/month for Pro or A$79/month for Team. Cancel anytime.
Who pays the booking fee?
The buyer, on a paid ticket, on top of the price you set, so you receive 100% of your ticket price. Free tickets carry no fee.
When do I get paid?
Ticket money goes to your own Stripe account, with no payout fee from One Ticket. Until your first paid event has gone cleanly, it is paid out two days after each event; after that, it is paid out as it sells.
Can I run a free event?
Yes. A free ticket costs nobody anything, and you don’t need Stripe connected to run a free event.
Do people need an account to book?
No. They book on their phone or computer without an account, and their tickets arrive by email with a QR code to show at the door.