The short answer
Price each place to cover materials, your time and the room, cap the class at the number of seats and kits you have, and put several dates on sale at once, because Christmas workshops sell out late in the season. Ask anything you need at checkout (allergies for gingerbread, a name for a gift tag), turn on a waitlist, and say clearly when refunds stop, since you buy materials ahead.
Why Christmas workshops sell well
From November, people look for something to do with friends, a work team or their mum that ends with something to take home. Wreath making, gingerbread houses, floristry, candle making, ceramics ornaments and Christmas cookie decorating all fit. They’re small, social and easy to give as a gift.
They also sell on a short window: bookings often pick up in the weeks before Christmas, and the last Saturdays tend to go first.
Pricing a workshop with materials
Start from the kit: the base, greenery or dough, ribbon, tools you lose, and some spare. Add your time (including prep and clean-up), the room, and a little for the person who drops out late. Then decide what the price includes and say it: “All materials, a glass of bubbles and a box to carry it home”.
A few common shapes:
- One place, all materials included
- Two places together at a small saving, for friends and couples
- A private group session for a work team or a hen’s party, as a separate date
If you use real foliage, prices for flowers and greenery can move in December. Build in a margin rather than raising prices halfway through.
Small classes, more dates
A workshop is only as big as your table and your attention. Cap each class at the number of seats and kits, and add dates rather than squeezing in more people. It’s normal to run a weekday evening, a Saturday morning and a Saturday afternoon in the same week.
Put the dates on sale together so people can pick the one that suits, and keep an eye on which fill first: next year, run more of those.
What to ask at checkout
Only ask what you need for the day:
- Allergies or dietary needs, for gingerbread, cookies or a grazing board
- Name for the gift tag, if you personalise anything
- Colour choice (red and gold, natural, white and silver) from a short list, if you prep kits by colour
Refunds when you buy materials ahead
You buy greenery and kits days before, so a late drop-out costs you. Set a cut-off and say it before people pay: “Refunds until five days before”. After that, let people pass their place to a friend. Never write “no refunds”: “no change-of-mind refunds” is the honest version, and it still leaves refunds the law gives, like when you cancel.
On One Ticket
Start from the Christmas wreath workshop template: One place and Two places (which admits two), a ribbon choice from a list, an optional plant allergy question, and the waitlist on. Add your date and studio.
Set the Capacity on each ticket type so they add up to your seats: Two places counts two. Run each date as its own event, or make the first and use Duplicate event for the rest. Switch on Waitlist when sold out under Ticket settings; with Offer them to the next in line, a freed place is held for the next person for 6 hours.
Add question asks at checkout, as free text or Pick from a list. Choose Refunds until a set number of days before as the Refund policy and set the days. A buyer can pass their ticket to a friend before the workshop: the friend gets a new QR code, and the old one stops working. See Transfer a ticket.
On a paid ticket the buyer pays a small booking fee and you receive your full price, into your own Stripe account. On any plan you can absorb the booking fee instead, and sell extras with a place, like a second wreath kit or a gift box. Everyone booked is reminded the day before and the morning of. See the Events page and ticketing for art and craft workshops.
Related: How to take payment for a workshop or class, Workshop booking: one-off courses and repeat dates and How to sell tickets to a Christmas party.
Answers to your questions
How much should I charge for a Christmas wreath workshop?
Add materials, your time including prep, the room and a margin for late drop-outs, then divide by the seats you have. Say exactly what the price includes.
How many people should a wreath workshop take?
As many as your table, kits and attention allow. Add dates rather than squeezing in more people, and cap each class so it can’t oversell.
How do I run several workshop dates?
Make each date its own event with its own capacity. On One Ticket, make the first, then Duplicate event and change the date.
What refund policy suits a workshop with materials?
A cut-off a few days before, when you buy materials, said before people pay. Let people pass their place to a friend after the cut-off.
Can I ask for allergies or a colour choice when people book?
Yes. Add a question at checkout, as free text or a list to pick from, and the answers come with each booking.