The short answer
For the example below, charge about $5.50 a ticket.
That covers $165 in costs for 30 people; the break-even price is $5.50. With One Ticket’s booking fee passed on, buyers pay $6.36 and you receive $5.50 a ticket.
This is an example, not a quote or an average: use your own costs in the calculator below.
The example budget
| Cost | Amount |
|---|---|
| Public liability insurance, this run’s share | $30 |
| Coffee after the run | $4.50 a person ($135 for 30) |
| Total costs | $165 |
| People expected | 30 |
| Profit wanted | None: break even |
Worked example
At $5.50 a ticket, what you receive and keep if fewer than 30 come:
| Attendance | You receive | Profit |
|---|---|---|
| Half (15 people) | $82.50 | -$15 |
| Three quarters (23 people) | $126.50 | -$7 |
| All 30 people | $165 | $0 |
And at the prices either side:
| Ticket price | Buyer pays | Profit at 30 people | People to break even |
|---|---|---|---|
| $4.50 | $5.24 | -$30 | Never |
| $5 | $5.75 | -$15 | 60 people |
| $5.50 | $6.36 | $0 | 30 people |
| $6 | $6.87 | $15 | 20 people |
| $6.50 | $7.38 | $30 | 15 people |
Try your own numbers
The calculator starts with the example’s figures: change any of them.
- Break-even price
- $5.50
- Suggested price
- $5.50
- Buyer pays
- $6.36
- You receive a ticket
- $5.50
Charge $5.50 a ticket. Buyers pay $6.36 with One Ticket’s booking fee, and you receive $5.50 a ticket. At 30 people you receive $165, exactly the $165 in costs.
If fewer people come
| Attendance | You receive | Profit |
|---|---|---|
| Half (15 people) | $82.50 | -$15 |
| Three quarters (23 people) | $126.50 | -$7 |
| All 30 people | $165 | $0 |
Prices either side
| Ticket price | Buyer pays | Profit if all come | People to break even |
|---|---|---|---|
| $4.50 | $5.24 | -$30 | Never |
| $5 | $5.75 | -$15 | 60 people |
| $5.50 | $6.36 | $0 | 30 people |
| $6 | $6.87 | $15 | 20 people |
| $6.50 | $7.38 | $30 | 15 people |
Tips for a run club
Many run clubs keep the run itself free and charge only for what costs money, such as the coffee afterwards. If you charge, keep it low and say what it covers. A free ticket still gives you a headcount and a way to message everyone if the route changes.
More in the guide: How do I run a social run club with free tickets?.
A refund policy to match: Refund policy template for a run club.
The booking fee
One Ticket adds a booking fee at checkout: $0.86 on a $5.50 ticket, paid by the buyer, so you receive the whole price. It is the same on every plan, free tickets carry none and the Free plan has no monthly cost. See One Ticket pricing.
Common questions
- How much should I charge for a run club?
- For the example budget on this page ($165 in costs for 30 people), about $5.50 a ticket. It is an example: use your own costs.
- What should a run club ticket cover?
- In this example: public liability insurance, this run’s share, coffee after the run. Count the costs paid for each person apart from the ones paid once, and add any profit you want.
- What if fewer people come?
- At $5.50 a ticket the example makes a loss of $15 with 15 people and a loss of $7 with 23.
- Who pays the booking fee?
- The buyer, on top of the ticket price: $0.86 on a $5.50 ticket, so you receive the whole $5.50.