Can people pay weekly or monthly for a series of events?

The short answer

Yes. If your event repeats, you can sell a subscription to the series instead of a ticket each time. The subscriber pays weekly, fortnightly or monthly, gets a ticket to each session, and can stop when they want.

It suits anything with regulars: a weekly class, a run club, a choir, a monthly networking breakfast. Casual tickets can sit beside it for people who only come now and then.

When a subscription makes sense

A subscription is worth offering when:

• the same people come most weeks
• you want steadier income than ticket sales on the day
• people forget to book and then miss out
• you would like regulars to commit a little, without paying a whole term up front

It is less useful for a one-off event, or a short run of three or four dates where a single ticket to each is simpler.

Pick the cycle and the price

Match the billing cycle to how often you meet. A weekly class can bill weekly or monthly. A monthly breakfast bills monthly. Fortnightly suits people who are paid fortnightly, which is a lot of Australians.

For the price, a small saving on the casual rate gives people a reason to subscribe. Be clear about what happens if a session is cancelled or someone misses a week, so nobody feels short-changed.

Make it easy to stop

People subscribe more readily when they know they can leave. Say on the page that they can pause or cancel any time, and make sure that is true. A subscription people feel trapped in will cost you more in goodwill than it brings in.

Keep the casual door open

Not everyone wants to commit. Keep a single ticket for each session so a friend can come once, and someone new can try it before subscribing. Many regulars start as casuals.

On One Ticket

A series is a set of sessions that share one page, with each session as its own event. On that series you can offer subscription plans billed weekly, fortnightly or monthly at the price you set. A plan can cover just one person, a couple or a family, and say whether the subscriber attends at a venue or online.

Before each session, every subscriber’s ticket is issued for them, with its own QR code, so they do not need to book each week. Subscribers manage their own plan, card and cancellation from a link in their email, and they can pause or cancel any time.

Subscriptions are charged like tickets: the subscriber pays a booking fee on each payment and you receive the full price you set. There is no separate fee for selling a season. Single tickets for each session can be sold beside the subscription on the same page.

Every feature, and which plan has it, is on the features page.

Related: Subscription for a weekly Pilates event, Season pass or membership for a class and Weekly craft circle subscriptions.