How do I sell tickets for an event over several days?

The short answer

First decide what people are buying: the whole event, or one day at a time. A weekend festival or a three-day course usually sells one ticket for all days. A conference or fair where people drop in often sells day tickets. Many events offer both.

Then set it up so the door can tell what each person bought, and so the same ticket cannot be used twice on one day.

Whole-event tickets

One ticket covering every day is the simplest:

• one price, one booking, one QR code
• the attendee shows the same ticket each day
• your headcount is the same for every day

It suits courses, retreats and festivals where most people come for everything. Make sure the event page lists each day’s times clearly, especially if they differ.

Day tickets

If people pick their days, you need to know who is coming when. The cleanest way is to treat each day as its own event with its own tickets and its own capacity. That way the Saturday count is the Saturday count, and the door on Sunday only sees Sunday’s guests.

The downside is more pages to manage. Link them from one place, like your website or a pinned post, so people can see all the days together.

Offering both

A common setup is a full pass at a discount plus single-day tickets at full price. Price the full pass so it is clearly better value than buying every day separately. Keep an eye on capacity: full-pass holders count against every day’s numbers.

Think about the door

For a multi-day event, the door needs to know two things: is this ticket valid today, and has it already been used today? If a single ticket covers all days, it should be checked in once a day, not once for the whole event. Ask your platform how it handles that before the first morning.

On One Ticket

An event can run over several days on one ticket. Add each date to the event, and the page lists them all. At the door, a ticket can be checked in once on each day of the event, so the same person can come back tomorrow, but the same ticket cannot get two people in on one day.

If you want day tickets, make each day its own event with its own ticket types and capacity. For something that repeats on a pattern, like a weekly class, a series puts every session on one page instead.

Reminders go out before the event starts, with the ticket and a calendar file attached.

Related: Wellness festival tickets with workshops, How do I set a capacity for my event? and How to check people in at the door with a phone.