The short answer
Give the event a fixed slot people can remember, such as the first Friday or the third Wednesday. Keep the next two or three dates on sale on one page, send a reminder before each one, and offer a monthly subscription for regulars. A month is long enough to forget, so the work is in staying top of mind.
Why monthly events are harder than weekly ones
A weekly event becomes habit quickly. A monthly event never quite does. Twelve chances a year, and each one is easy to forget or double-book.
That shapes the setup:
- The date pattern has to be memorable. “First Friday of the month” sticks. “The 14th” doesn’t, because it lands on a different weekday every time.
- People tend to book late. With a month to go it never feels urgent, so don’t panic at slow early sales.
- Every date needs its own push. One announcement at the start of the year won’t carry you to December.
Pick a pattern and keep it
Choose a week and a day, and don’t move it unless you must. Common choices:
- the first Friday, for a social or comedy night
- the second Tuesday, for a networking breakfast
- the last Sunday, for a market or a community lunch
- the third Wednesday, for a book club or a talk
Check the year’s calendar before you commit. Public holidays, school holidays and the Christmas period knock out a date or two each year. Decide now whether you skip those months or move them.
Keep the next few dates on sale
Sell two or three months ahead. People who loved this month’s event can book the next one before they leave the room, and newcomers see that it’s ongoing.
Selling the whole year at once tends to look empty and makes changes awkward. A rolling window, where a new date appears as each one passes, keeps the page full and current without any work from you.
Make one page the home of the event
Every monthly event needs one link that always works: in your email signature, your social bio, the venue’s noticeboard. A series page that lists the upcoming dates is that link. Each date also has its own page for the “this month’s event” post.
Price for the month
Monthly events usually cost more to put on than weekly ones: a venue hire, catering, a speaker. Price each date to cover its own costs with a sensible number of people. The break-even calculator tells you how many tickets you need at a given price.
For regulars, a monthly subscription works well. It’s one charge a month for one event a month, simple for everyone, and it means your core group is counted before the date even goes on sale. A yearly option suits groups that think of themselves as members.
Promote each date
A simple rhythm that works for most monthly events:
- Three weeks out: announce the date and anything new: the speaker, the theme, the venue.
- One week out: a reminder to your list and socials, with the booking link.
- The day before: booked guests get a reminder with their ticket.
- The night: mention next month’s date from the front, and share the link.
The last one matters most. The best time to sell next month is while this month’s guests are still in the room.
Use the check-in list
After each event, look at who came. A monthly regular who misses two in a row is a quiet signal. A short message (“we missed you at the breakfast”) is often all it takes. Which regulars have stopped coming has more.
On One Ticket
Make the event a series with Monthly (same week and day) under Repeats: start it on a first Friday and every session lands on a first Friday. Choose when it ends, and set Sell how many weeks ahead (say 12 for about three months) so new dates appear as the weeks pass. The series page lists every upcoming date; each date has its own tickets, capacity and page. A month without a fifth week falls back to its fourth, so a “fifth Friday” pattern isn’t reliable. See Repeating events and series.
Turn on subscriptions for regulars, billed every month or every year at your price, and their places count against each date’s capacity. Their ticket for each date is made about a week ahead and comes with the reminder the day before. Everyone booked gets reminders the day before and the morning of. See the Subscriptions page.
The buyer pays a small booking fee on a paid ticket or subscription payment, and you receive your full price; free events cost nothing. See pricing and the Events page.
Back to the complete guide to recurring events. Related: How to sell tickets for a comedy night, How to run a monthly networking group on a budget and Monthly networking breakfast tickets.
Answers to your questions
What’s the best date pattern for a monthly event?
A week and a day, like the first Friday or third Wednesday. It’s easier to remember than a calendar date, which moves to a different weekday each month.
How far ahead should I sell a monthly event?
Two or three months. Guests can book the next one on the night, and the page always shows what’s coming.
Can people subscribe to a monthly event?
Yes. A monthly subscription charges once a month and gives a ticket to each date while it runs. A yearly option suits groups that see themselves as members.
Can One Ticket repeat an event on the 15th of every month?
Not as a repeat pattern. Monthly series repeat on the same week and day, such as the third Thursday. For a fixed date of the month, make each date its own event.
Why are early sales slow for a monthly event?
With weeks to go it rarely feels urgent, so people tend to book close to the date. Plan your reminders around that, and sell next month’s date on the night.