The short answer
Put every session on one page, sell a casual ticket for each week, and offer a subscription for the people who come most weeks. Let the regulars' tickets arrive on their own, send a reminder before each session, and check people in from a phone.
The goal of a weekly event is habit. Every step that makes someone think “do I need to book again?” is a step where they might not.
Why weekly events are different
A weekly event lives or dies on the same 20 or 30 people coming back. That changes what matters:
- Repeat friction counts. Booking once is fine. Booking 40 times a year is a chore.
- The page must stay current. A link shared in March should still work in June.
- Attendance drifts quietly. Nobody announces they’ve stopped coming. They just miss a week, then two.
- Your admin adds up. Ten minutes of setup a week is more than eight hours a year.
So set it up once, properly, rather than copying last week’s event every Monday.
One page for every session
Make the weekly event a series: one listing with every upcoming date, each date a session with its own tickets and capacity. Share that one link everywhere: your Instagram bio, your website, the group chat.
People pick the session they want from the list. Next month’s dates appear on their own as the weeks pass, so the link never goes stale. How to set up a recurring event covers the pattern, the end date and how far ahead to sell.
Two ways in: casual and subscription
Most weekly events need both.
A casual ticket for one session. It is how new people try you out, and how a friend comes along once. Keep it easy to find.
A subscription for regulars. They pay weekly, fortnightly or monthly and get a ticket to every session while it runs. Price it a little under the casual rate, so committing feels like a small reward rather than a contract.
| Casual ticket | Subscription | |
|---|---|---|
| Who it’s for | First-timers, friends, the occasional | People who come most weeks |
| They pay | Each time they book | On a cycle, automatically |
| Booking each week | Yes | No |
| Price | Full casual rate | A little less per session |
Make it obvious they can pause or cancel any time. People subscribe more readily when leaving is easy. How recurring ticket sales work explains billing, pausing and failed payments.
Set a capacity that counts everyone
Your room, court or studio holds a set number. That number must include subscribers, or you will sell casual tickets into places that are already taken.
Set the capacity on each session and make sure subscribers' places are reserved first. If the room holds 20 and 12 people subscribe, eight casual tickets are left each week. Turn on a waitlist so a full week still captures the people who wanted in.
Close sales at the right time
Decide when each week’s sales stop. Some events sell right up to the start; others close a few hours before so the host can plan. A sales end time on the ticket type handles it. How do I close ticket sales before the event? has more on choosing it.
Remind people, every week
A reminder the day before and on the morning does more for weekly attendance than any promotion. It catches the person who forgot, and it gives them their ticket at the moment they need it. Automatic ticket delivery sets out what goes out and when.
Make the door quick
Weekly events often run with one host who is also teaching, coaching or hosting. Check-in should take seconds:
- scan each QR code with a phone’s camera
- search the guest list by name for the person without their phone
- hand the door to a volunteer with a link that only checks people in
- record walk-ins who pay cash so the headcount stays right
Watch who’s drifting
Look at your check-in list every few weeks. The regular who has missed three in a row is the one a quick message might bring back. How to know which regulars have stopped coming shows one way to do it.
Plan for the weeks that don’t happen
Public holidays, venue bookings, the instructor’s holiday. Remove or move those dates before people book them, and say in your subscription details what subscribers can expect when a week doesn’t run. Most groups either price the subscription knowing a few weeks drop out each year, or add a make-up session.
On One Ticket
A weekly event is a series: pick Weekly under Repeats, choose the days, when it ends and how many weeks ahead to sell, and every session is made for you on one series page. Each session has its own tickets, capacity, sales window and waitlist, and Edit all sessions changes the time, place or price of upcoming sessions together. See Repeating events and series.
Turn on subscriptions on the series and set plans weekly, fortnightly or monthly at your price. Subscribers' places count against each session’s capacity before casual tickets sell. Each subscriber’s ticket is made about a week ahead and comes with the reminder the day before; everyone booked also gets a reminder the morning of. Subscribers pause, cancel or update their card themselves. See the Subscriptions page.
At the door, check people in by QR from any phone, or send a volunteer a door link. The buyer pays a small booking fee on paid tickets and subscription payments, and you receive your whole price. See pricing.
Back to the complete guide to recurring events. Related: Fitness class booking for small groups and How to sell tickets for a comedy night.
Answers to your questions
What’s the best way to sell tickets for a weekly event?
Put every session on one page, sell a casual ticket each week, and offer a subscription for regulars. Send reminders before each session and check people in by QR code.
Do I need to make a new event every week?
No. Make it a series once. On One Ticket the sessions are made for you and new ones are added as the weeks pass, so the same link works all year.
Can regulars pay once and come every week?
They can subscribe: they pay weekly, fortnightly or monthly and get a ticket to every session while it runs, without booking each week.
How do I stop overselling when regulars subscribe?
Count subscribers against each session’s capacity before casual tickets sell. One Ticket does this for you, so casual tickets only sell the places left.
What if a week is cancelled?
Remove or move that session, refund any single tickets, and say in your subscription details what subscribers can expect. Everyone booked on a session whose time or place changes is emailed the new details.