How to sell tickets to a Zoom event: the complete guide

The short answer

To sell tickets to a Zoom event you need two things working together: a ticketing page that takes the bookings and payments, and a Zoom meeting (or webinar) that people join on the day. The ticketing page’s real job is the hand-over: getting the join link to the people who booked, and only to them, at the right time.

On One Ticket there are two ways to do it:

1. Paste your own Zoom link. Schedule the meeting in Zoom, paste its join link into an online event, and it goes on every ticket. This works on every plan.
2. Let One Ticket create the Zoom meeting. Connect your own Zoom account once, and One Ticket creates the meeting or webinar for each online event, with its own link, and puts it on the tickets.

This guide walks through both, then links to a detailed post for each kind of Zoom event: webinars, networking, classes, hybrid events and free sessions.

What a Zoom event needs from its ticketing

Whatever you are running, the same jobs come up:

• A public page that says what it is, when it starts (in the buyer’s time zone too) and what it costs, without giving away the join link.
• Checkout that takes card payments for paid tickets and simple registrations for free ones.
• The join link on every ticket, in the confirmation email and in the calendar entry, so nobody has to hunt for it.
• Reminders that carry the link, including one just before the start.
• A list of who booked, and afterwards, who actually opened the link.

Zoom does the video: screens, microphones, chat, breakout rooms and recording. One Ticket does everything before people arrive and the list afterwards. It doesn’t run the session, record it or manage the room for you. Keeping the two jobs separate is what makes it simple.

Step 1: Decide meeting or webinar

A Zoom meeting suits anything interactive: workshops, classes, networking, small groups where everyone can talk. A Zoom webinar suits presentations to a larger audience who mostly watch, with panellists on camera and questions through chat or Q&A. Webinars need Zoom’s Webinar add-on on your Zoom account.

If you’re unsure, read Zoom meeting or Zoom webinar for a paid event.

Step 2: Create an online event

In One Ticket, create an event, add the title, the date and the start and end times, then open Add a place and choose Online. The public page says the event is online and that the meeting link arrives with the ticket. It never shows the link itself.

Step 3: Add the Zoom link, or have it created

Pasting a link works on every plan. Schedule the meeting in Zoom for this event (not your personal meeting room), copy the full join link and paste it into Meeting link.

Having it created is on Pro and Team. Pro and Team are open now: upgrade any time in Settings › Plan. Limited-time offer: A$1 for your first year (first 100 organisers), then A$29/month for Pro or A$79/month for Team. Cancel anytime. In Settings › Zoom you connect your own Zoom account through a Zoom app you make once on Zoom’s App Marketplace (the page walks you through it). Then in the event’s place, under Generate with Zoom, choose Meeting or Webinar. One Ticket creates the Zoom meeting for you when you save the event, on your own Zoom account, with the event’s title as its topic, its date and time in the event’s time zone and no separate Zoom registration form. A meeting has the waiting room on and mutes people as they arrive. The join link goes straight onto the event.

The full set-up is in how to create a Zoom link automatically for every ticketed event, and the help guide on online events has every button.

Step 4: Choose when ticket holders see the link

Under Ticket holders see the link, pick As soon as they book, or 15 minutes, 30 minutes or 1 hour before the start. Until then, their ticket and emails say when it will appear. Holding it back gives a link fewer chances to be passed around. There’s more on this in keeping your Zoom link private.

Step 5: Add tickets and a cap

Add one or more ticket types: free, paid, early bird, member or concession prices. Set a capacity below the participant limit on your Zoom plan, so you never sell a place Zoom can’t let in. If places run out, a waitlist can take names.

For paid tickets, connect Stripe. Buyers pay a small booking fee on top of your price, and you receive your full ticket price into your own Stripe account. The figures are on the pricing page. Free tickets cost nobody anything and don’t need Stripe.

Step 6: Publish and share

Publish the event and share its page. It works as a link in a newsletter, a LinkedIn post or a group chat. Buyers don’t need an account to book.

What ticket holders get

Everyone who books, free or paid, gets:

• a ticket page with a Join meeting button and the link to copy
• the ticket email, with Add to Google Calendar, Outlook and a calendar file carrying the join link
• reminders the day before and on the morning of
• a “Starting in 15 minutes” email with the join link, on every plan (you can switch it off in Settings › Preferences)

If the viewer’s time zone differs from the event’s, the ticket shows their own time as well.

On the day

Start the meeting from your own Zoom account a few minutes early. Generated meetings have Zoom’s waiting room on, so you admit people as they arrive. Keep the attendee list open in another tab to check names. Online events don’t need scanning, so they aren’t on Check-in; instead, Attendees shows who opened the join link from their ticket.

Afterwards

Zoom records the session if you turn recording on. One Ticket doesn’t fetch recordings from Zoom. On any plan you can send the recording to everyone with a ticket as a replay: paste the recording link and choose when it goes out. Pro and Team are open now: upgrade any time in Settings › Plan. Limited-time offer: A$1 for your first year (first 100 organisers), then A$29/month for Pro or A$79/month for Team. Cancel anytime. See the guide on replays.

The guides in this series

• Create a Zoom link automatically for every ticketed event
• Zoom meeting or Zoom webinar for a paid event
• How to run a paid Zoom webinar in Australia
• Online business networking events on Zoom
• A weekly online class or workshop series on Zoom
• Keep your Zoom link private
• Hybrid events: in-person and Zoom tickets
• Reduce no-shows at Zoom events
• Free Zoom events and registrations

For Google Meet or Microsoft Teams instead, read Zoom, Google Meet or Teams for a ticketed webinar. Everything about online events is on the webinars page.