The short answer
Put the ticket link in bio, in the story sticker and in the first comment. The page it opens has to do everything the DM used to do: say the date and the place, take the card, send the ticket and close itself when the room is full.
The sold-out post is the best post you will make, and it should point at the waitlist. Twenty people waiting is your next date.
A link to your organiser page instead of one event means the bio link never goes stale: every upcoming class is on it.
Ready-made template
Sunset Picnic Pop-up
Picnic pop-up, already set up as an event you can open now. Pick a date and a venue, change what you like, and publish. Nothing is saved until you do, and you can start without an account.
- Picnics for two and for four that admit two and four
- Required allergies at checkout
- One picnic to an order
Which fits your event?
Start from the one requirement that decides it.
| Your main requirement | Start with |
|---|---|
| Selling a product | Your shop |
| A class, a supper club, a workshop | A ticket link in bio, on One Ticket |
| A free event you want people to turn up to | A free ticket, which costs nobody anything, so the reminder still goes |
| You would rather talk to each person | The DMs, and the post on why that stops scaling |
Instagram is described as people use it. Nothing on this page is a claim about its terms.
How it works in practice
| Where | What to put there |
|---|---|
| Link in bio | Your organiser page, so it never goes stale |
| The story | The link sticker to the event |
| The first comment | The event link |
| The sold-out post | The waitlist link |
| The DMs | The link, once |
One Ticket for a recurring room
Everything below follows from one decision: a series is one object, not a list of dates.
| Feature | What it does |
|---|---|
| Who came back | After every session: how many came, how many had been before, who is new and who has stopped coming, by name, with an address to write to |
| Subscriptions | One subscription covers every session in a series. Each night's ticket is minted ahead of time |
| Paid out | Every ticket is charged to your own Stripe account. A new account is paid out to your bank two days after each event, once guests have said how it went; after a first clean event it is paid out as it sells |
| Fees | No platform fee on the ticket price. The buyer pays a booking fee: a platform tier of 35c to $1.45 a ticket, then 1.5% of the price above $100, plus card processing. On a $25 ticket that is $1.45 all in, so the buyer pays $26.45. Free tickets cost nothing |
| Refund if it changes | Move the date, start time or place after people have booked and every one of them can refund in full, booking fee included, until it starts, whatever your refund policy says. You are warned before you save, and everyone booked is emailed the new details |
| Refund requests | On a case-by-case event the buyer asks from their ticket. You have 3 days to refund or decline; a request nobody answers goes to One Ticket support, and your payouts are held until it is settled |
| Guest ratings | After each event, ticket holders rate it: stars and a few words. From 5 ratings the average shows under your name on every event page, good or bad. Notes are for you alone, and never say who wrote them |
| Scam protection | Every page is read before it can send an email, and our emails carry none of an organiser's own links or phone numbers. A new organiser's money is held until after the event, and anyone can report an event from its page |
| Verified tick | Earned by selling here: 3 past events, 25 tickets, no chargebacks, no ignored refund requests, and an average of 4 stars once there are 10 ratings. A chargeback or an ignored request takes it away at once |
| Block a person | Block an address from a ticket type, for this event or every one after it. No public list, no conversation at the door |
| Your page | Your colours, your title font, your cover. Nobody else's event on it |
| Import | Paste an Eventbrite link and the title, description, date, venue and ticket types come across |
| Not included | A marketplace. There is no search page and no audience to sell into; the people are the ones you bring |
One Ticket
Sell tickets. Keep every dollar.